Marketing Manager (Branding & Promotion)

* Develop and execute brand marketing strategies, annual marketing plans, and budgets aligned with business objectives. * Generate creative concepts, campaign ideas, and consumer-focused communication across ATL, BTL, digital, activations, and promotional activities. * Plan and oversee ATL/BTL campaigns, brand activations, events, and product launches, ensuring timely and effective execution. * Coordinate with creative, media, digital, PR agencies, vendors, and internal sales teams for campaign and brand execution. * Coordinate the printing, procurement, and distribution of POSM, merchandise, promotional materials, and gift items through relevant vendors. * Monitor market trends, consumer insights, competitors, and digital/social media activities to identify new marketing opportunities and ideas. * Ensure all communication and promotional materials follow brand guidelines and maintain consistent brand identity, while coordinating with designers/agencies for design execution. * Coordinate with sales teams to ensure brand visibility and activation requirements are effectively implemented across markets. * Prepare monthly marketing activity and productivity reports for the Business Unit Head, including campaign updates and relevant insights.